If you’re trying to lose weight, doubtless you’ve had the word ‘exercise’ stuffed down your throat by multiple exercise fanatics.

Running … aerobics classes … swimming … cycling … heck, some weight-loss experts claim you can lose more weight just by doing the dishes or getting on with the vacuuming.

And you know what?

Technically, they’re right.

If you move your body around more than you’re currently doing, chances are good you’ll lose weight.

But here’s my issue with that kind of advice …


We ALREADY KNOW what the basic weight-loss formula is:

Eat less, move more.

The problem isn’t with knowing the facts. It’s with DOING what we already know to be good for us.

If weight-loss was as simple as ‘getting more exercise and eating less food’, I’d have been rich a long time ago and you could have stopped reading this article after the first sentence!

I think most people who write books about how ‘exercise is the key to losing weight’ don’t really know what it’s like to be a ‘naturally fat person’.

Pick up any exercise book and you’ll see I’m right. The person writing is INVARIABLY some sort of personal trainer, ex-body sculptor, body-builder, or aerobics instructor.

These people don’t know anything at all about what it’s like to REALLY have to struggle with your weight. All you have to do is look at the recipes and exercise ‘tips’ they share.

‘Eat boiled chicken and broccoli three times a day, and lift weights for forty-five minutes, and you’ll lose weight and tone up!’ they trumpet, brandishing an armful of barbells.

Um … excuse me, but we already know that.

The problem isn’t KNOWING what we need to do different. It’s actually DOING what we need to do different … and CONTINUING to do it differently every day, for the rest of our natural lives.

And I happen to think (and I’m by no means alone here) that if the price of being thin is eating boiled chicken and broccoli more often than not, or spending upwards of an hour most days working out …

… well, that price is just TOO HIGH.

The whole point of working out and losing weight is that it’s meant to improve your quality of life, not become just one more way to feel bored and uncomfortable every day!

That’s why I know that the most important thing is not exercise, dieting, or limiting your food intake to a couple of lumps of meat and vegetables every day.

Instead, the most important thing for losing weight is learning how to get on top of your cravings, compulsive eating, and emotional eating tendencies.

I’ve worked with a LOT of overweight people (including myself!) and you know what?

Every single overweight person I’ve ever worked with has been an emotional eater.

Every … single … one.

No exceptions!

Basically, that means that these people (again, myself included) were overweight for one simple reason: they couldn’t stop eating, even when they’d PHYSICALLY had enough.

Food had assumed an importance for them that was far and beyond anything ‘nutritional’.

Instead, it was more like a drug: something they ‘used’ to calm themselves down, remove feelings of stress and anxiety, pass the time, or add pleasure to an otherwise boring day.

For people like this, do you think that prescribing a vigorous exercise regime, or a diet plan revolving around steamed vegetables and chicken, is going to help in the long term?

Of course not.

Even with the most motivating personal trainer in the world – even with video cameras and a worldwide audience as in shows like The Biggest Loser – still that’s not inspiration enough to permanently change eating habits and, more importantly, your EMOTIONS about food.

Until you change the way you FEEL ABOUT FOOD, you’ll never be able to change your weight, your body, or your waistline permanently.

You might drop pounds now and then – or even sculpt yourself a whole new physique. But you’ll always be fighting weight gain, obsessing about food, and ‘sneaking’ the odd binge here and there …

… until finally, your emotions reassert themselves and you wind up right back where you started.

Don’t get mad at me. That’s just the way things are. Hey, I don’t sugarcoat; I’ve been overweight PLENTY of times myself, I’ve put myself on ALL KINDS of messed-up diets, and I KNOW what it’s like. You can trust me to always tell you the truth … no matter how ‘uncomfortable’ it might make you feel.

So if ‘dieting’ isn’t the answer … and even ‘exercise’ isn’t the answer …

… then what the heck IS the answer?

Really, it’s quite simple.

You need to pay attention to your emotional relationship with food, and figure out how to live harmoniously with food, cravings, and any desires to binge.

ONLY THEN will you be able to drop weight effortlessly, lose it painlessly, and keep it off happily … for the rest of your natural life.

That’s it. No weird food-combining schemes, avoidance of entire food groups, calorie counting, food journaling, pedometers, aerobics classes, or wind sprints.

Don’t get me wrong; I’m not saying exercise won’t HELP you to lose weight. It absolutely will.

More importantly, it’ll make you feel good, improve your self-image, burn off stress, and stay healthy and trim well into old age.

But it WON’T help you to get your relationship with food under control. That’s something that only you can do, all by yourself. And until you DO get a handle on it, all the exercise in the world won’t make a dent in your love-handles.

(Trust me. I’ve tried that already.)

So how do you manage a screwed-up, craving-based, obsessive/compulsive, DIFFICULT and EMOTIONAL relationship with food?

Well, believe it or not, it doesn’t actually have to take that much effort. You don’t have to change your life around, go back to university, change jobs, earn more money, or spend time sitting on a cushion and chanting ‘ommmmm’.

Instead, here’s what you DO have to do:

Give in to your cravings.

Every time. Starting now.

And don’t stop eating until you’ve had enough.

… and in all honesty, that’s it. That’s the key to overcoming weird eating behavior, unhealthy food obsession, even the CRAZIEST-seeming food binges you can think of.

I don’t mean to ‘one-up’ you here, but as a recovering compulsive overeater myself, I can almost DEFINITELY trump any ‘worst-ever’ stories you can come up with. I know. I’ve been there.

This concept requires a lot of explaining for most people, especially considering the huge number of diets and massive influence on ‘controlling behavior’ that most of us have encouraged since early adolescence.

(That’s why I wrote an entire book on this subject.)

But the short version goes something like this: your cravings and binges and all other crazy behavior around food – it’s all based on DENIAL.

You deny yourself what you really want to eat, substitute something else (or perhaps a REALLY unsatisfying amount of what you really want) … until finally  your resolve cracks and then you binge.

But bingeing isn’t the same as consciously allowing yourself to enjoy. It’s the emotional equivalent of theft: you do it on the sly, you do it when nobody’s looking, and you feel horrible about it afterward.

That kind of behavior just gets you deeper and deeper into the food-obsessive hole. Until one day, you realize you’ve been in a dark tunnel for weeks and weeks …

… or maybe even YEARS AND YEARS.

Well, I crawled out of that tunnel all by myself. And I did it, not by AVOIDING cravings, hiding from food, or refusing to indulge in the foods I most love …

… but by loving myself enough to give myself the foods I actually most wanted.

In the amounts I needed to feel good both physically and emotionally.

With never an ounce of dieting, food weighing, calorie counting, or worrying about fat and sugar grams to be seen ANYWHERE.

If this is something you’re interested in learning more about (and you should be!) then I’d suggest you read my book, The Trimmer Method. In all honesty, there are so many questions about this methodology that it’s best you get ‘the full story’ … I’d hate to confuse anyone and only give them some of what they need to know to make progress.

I can tell you this for free, though: healing the wounds your ‘food demons’ made doesn’t have to be hard work. It can actually be a lot of FUN: it’s indulgent, creative, soothing, uplifting, healing …

… and IT WORKS.

You never know, maybe it’s time to crawl out of that tunnel into the sunshine again.